Tourism Management

Career Prospects

Graduates of the Tourism Management study programme can work in various fields of the tourism sector. They may be employed in travel agencies and tour operator companies as managers or customer service specialists, as well as in hotels, wellness and accommodation establishments, holding positions such as reservation manager, sales manager, customer service specialist, or marketing specialist. Graduates can also work in the field of event and conference organization, in tourism information centres, as well as in transport companies, airlines or cruise companies.

In addition, they may be employed in tourism departments of municipalities or governmental institutions, working in tourism product development, marketing, and sales. Depending on the chosen specialization, graduates can work in the field of health tourism (e.g. in SPA centres, rehabilitation or private medical institutions) or in the conference and events industry as event organizers or project managers.

The acquired knowledge enables graduates to work in both local and international environments, as well as to establish and develop their own tourism business.

Learning Outcomes

Graduates will be able to:

• Apply business management principles and the latest management theories in practical tourism activities.
• Integrate the foundations of social sciences, humanities and other disciplines in tourism business creation and management.
• Plan and carry out applied empirical research in the field of tourism business by integrating knowledge from social sciences, humanities and other disciplines and applying quantitative and qualitative research methods.
• Collect, systematize and analyse data on the tourism business environment and organizational activities using modern information technologies.
• Identify tourism business management problems and select appropriate solutions based on research and data analysis results, providing recommendations for improvement.
• Independently, creatively and critically apply professional knowledge based on social sciences, humanities, technology and other fields in tourism business management.
• Apply modern technologies in managing tourism business processes.
• Collect, summarize, systematize and analyse organizational data, evaluate performance results and provide suggestions for improving business management and activities in a changing environment.
• Communicate effectively in oral and written form with specialists from various fields and stakeholders in both the native and foreign languages, work professionally both individually and in teams, and adapt smoothly in a multicultural working environment.
• Apply principles of professional ethics, social responsibility, citizenship and sustainability in professional practice.
• Engage in lifelong learning, pursue personal and professional development, and continuously improve competencies.
• Analyse the impact of one’s activities and results on society, economic and cultural development, well-being and the environment, navigate the professional field and adapt to changes.

Full-time (daily, remote schedules) studies
for students enrolled in 2026

* E – exam,
P – project,
GT – graduation thesis.