Advertising Management

State code 6531LX043
Faculty Faculty of Business Management
Study field Marketing
Qualification Professional Bachelor of Business Administration
Form and duration of studies Full-time studies, 3 years

Part-time studies,4 years

Credits 180
Study plans Full-time studies

Degree Course 2019-2022


Career Prospects

Graduates will be able to work in advertising agencies, advertising production companies, media and media planning agencies or in marketing divisions of other industries companies and organizations in the project managers position (from project managers assistant to senior project manager) or managers position.

Learning Outcomes

You will be able to:

  • research and to analyze the advertising business environment;
  • provide advertising creative solutions;
  • design and to present an advertising campaign;
  • organise sales of advertising;
  • select correct communication methods in the advertising business environment;
  • apply theoretical knowledge for information, finance, human resource and other resources management;
  • demonstrate abilities of personal performance improvement.


Full-time studies
Degree Course 2019-2020

1st semester (30 credits)
Module (Subjects) Credits Evaluation*


Management changes

Introduction to Advertising business/studies

10 E
Social Business Environment

Business Psychology

Business Law


10 E


Market Research

Consumer Behavior

10 P
2nd semester (30 credits)
Module (Subjects) Credits Evaluation *

Advertising Management

Brand Management

Advertising History

10 P

Specialty Language


Intercultural Communication

10 E
Management of Material and Financial Resources



Economic Statistics

10 E
3rd semester (30 credits)
Module (Subjects) Credits Evaluation *
Sustainable Development

A Socially Responsible Business

Business Ethics

Work and Civil Safety

10 E
Professional Practice 20 R
4th semester (30 credits)
Module (Subjects) Credits Evaluation *
Project Management

Project Management

Public Relations

10 P
Information and Communication Advertising Systems

Visual Communication

Information Marketing Management Systems

Social Networks

10 E
Business Foreign Language 10 E
5th semester (30 credits)
Module (Subjects) Credits Evaluation *

Market Economy

Simulation company

10 P
Advertising Management and Media Planning

Media Planning

Advertising Technologies

Advertising Budget in Business

10 E
Optional Course Credits Evaluation *
Optional Course 1

Optional Course 2

Optional Course 3

10 E
6th semester (30 credits)
Module (Subjects) Credits Evaluation *
Final Practice 20 R
Final Thesis 10 IW

Optional subjects are freely selectable subjects from the list of predefined subjects.

* E – exam, P – project, R- report, IW – independent work