Advertising Management
| ADVERTISING MANAGEMENT | |
|---|---|
| State code | 6531LX043 |
| Faculty | Faculty of Business Management |
| Study field | Marketing |
| Qualification | Professional Bachelor of Business Administration |
| Form and duration of studies | Full-time studies, 3 years
Part-time studies,4 years |
| Credits | 180 |
| Study plans | Full-time studies
Degree Course 2019-2022 |
Career Prospects
Graduates will be able to work in advertising agencies, advertising production companies, media and media planning agencies or in marketing divisions of other industries companies and organizations in the project managers position (from project managers assistant to senior project manager) or managers position.
Learning Outcomes
You will be able to:
- research and to analyze the advertising business environment;
- provide advertising creative solutions;
- design and to present an advertising campaign;
- organise sales of advertising;
- select correct communication methods in the advertising business environment;
- apply theoretical knowledge for information, finance, human resource and other resources management;
- demonstrate abilities of personal performance improvement.
Full-time studies
Degree Course 2019-2020
| 1st semester (30 credits) | ||
|---|---|---|
| Module (Subjects) | Credits | Evaluation* |
| Management
Management Management changes Introduction to Advertising business/studies |
10 | E |
| Social Business Environment
Business Psychology Business Law Sociology |
10 | E |
| Marketing
Marketing Market Research Consumer Behavior |
10 | P |
| 2nd semester (30 credits) | ||
| Module (Subjects) | Credits | Evaluation * |
| Advertising
Advertising Management Brand Management Advertising History |
10 | P |
| Communication
Specialty Language Oratory Intercultural Communication |
10 | E |
| Management of Material and Financial Resources
Finance Accounting Economic Statistics |
10 | E |
| 3rd semester (30 credits) | ||
| Module (Subjects) | Credits | Evaluation * |
| Sustainable Development
A Socially Responsible Business Business Ethics Work and Civil Safety |
10 | E |
| Professional Practice | 20 | R |
| 4th semester (30 credits) | ||
| Module (Subjects) | Credits | Evaluation * |
| Project Management
Project Management Public Relations |
10 | P |
| Information and Communication Advertising Systems
Visual Communication Information Marketing Management Systems Social Networks |
10 | E |
| Business Foreign Language | 10 | E |
| 5th semester (30 credits) | ||
| Module (Subjects) | Credits | Evaluation * |
| Entrepreneurship
Market Economy Simulation company |
10 | P |
| Advertising Management and Media Planning
Media Planning Advertising Technologies Advertising Budget in Business |
10 | E |
| Optional Course | Credits | Evaluation * |
| Optional Course 1
Optional Course 2 Optional Course 3 |
10 | E |
| 6th semester (30 credits) | ||
| Module (Subjects) | Credits | Evaluation * |
| Final Practice | 20 | R |
| Final Thesis | 10 | IW |
Optional subjects are freely selectable subjects from the list of predefined subjects.
* E – exam, P – project, R- report, IW – independent work