Advertising Management
| ADVERTISING MANAGEMENT | |
|---|---|
| State code | 6531LX043 |
| Faculty | Faculty of Business Management |
| Study field | Marketing, L05 |
| Qualification | Professional Bachelor’s Degree in Business Management |
| Form and duration of studies | Full-time studies, 3 years |
| Credits | 180 |
| Study plans | Full-time studies Degree Course 2026 Degree Course 2024-2025 |
| Structure of the Competitive Admission Score Advertising management | |||
| No. | Subject | Coefficient | Type |
| 1. | Mathematics | 0,4 | State Examination |
| 2. | History or Informatics (Information Technologies), or Geography, or Foreign Language, or Economics and Entrepreneurship | 0,2 | State Maturity Examination or Annual Grade |
| 3. | Any other subject not matching 1, 2, and 4* | 0,2 | State Maturity Examination or Annual Grade |
| 4. | Lithuanian Language and Literature | 0,2 | State Examination |
Minimum Admission Requirements for Vilnius University of Applied Sciences
Profesinės veiklos galimybės
Career Prospects
Graduates may work in advertising, public relations, and media planning agencies, as well as in the marketing departments of institutions, companies, and organizations. Graduates may continue their studies in university-level study programmes.
Learning Outcomes
You will be able to:
- A1. Able to apply fundamental marketing concepts and principles in professional activities and practical advertising management situations.
- A2. Able to perform marketing tasks in organizational activities by applying business and public management principles.
- B1. Able to investigate and analyze the advertising business environment and formulate conclusions based on data analysis.
- B2. Able to conduct marketing research, systematize and analyze primary and secondary empirical data, and provide recommendations relevant to an organization’s marketing activities.
- C1. Able to develop sustainable and creative solutions for planning marketing activities.
- C2. Able to analyze markets and consumer behavior, formulate value propositions, manage product assortment, and link it with pricing decisions.
- C3. Able to plan and evaluate integrated marketing communication, apply appropriate distribution and multichannel trade solutions, and effectively collaborate with partners and clients.
- C4. Able to select marketing tools and ensure the implementation of marketing processes.
- D1. Able to communicate effectively, both orally and in writing, with specialists from various fields and stakeholders in the national and foreign languages, and to work professionally both individually and in teams, adapting smoothly to multicultural work environments.
- D2. Able to apply principles of professional ethics, social justice, citizenship, and sustainability in the professional environment.
- E1. Able to engage in lifelong learning, pursue personal growth, and develop professional competencies.
- E2. Able to analyze the impact of one’s activities and their outcomes on society, economic and cultural development, well-being, and the environment, navigate the professional field, and adapt to change.
Full-time studies
Degree Course 2026
| 1st semester (30 credits) | ||
| Compulsory courses | Credits | Evaluation* |
| Fundamentals of Organization and Advertising Management | 6 | E |
| Advertising Psychology | 3 | E |
| Principles of Marketing | 4 | P |
| Professional Foreign Language 1 | 5 | E |
| Communication and Marketing Law | 3 | E |
| Sociology and Research Methodology | 5 | E |
| Sustainability and Business Ethics | 4 | E |
| 2nd semester (30 credits) | ||
| Compulsory courses | Credits | Evaluation* |
| Economics | 6 | E |
| Finance and Fundamentals of Financial Accounting | 4 | E |
| Professional Foreign Language 2 | 5 | E |
| Advertising in the Media Ecosystem | 7 | P |
| Individual and Organizational Creativity | 3 | E |
| Brand Management and Positioning | 5 | E |
| 3rd semester (30 credits) | ||
| Compulsory courses | Credits | Evaluation* |
| Public Speaking | 3 | E |
| Specialty Language | 3 | E |
| Intercultural Communication and Networking | 4 | E |
| Professional Internship | 20 | P |
| 4th semester (30 credits) | ||
| Compulsory courses | Credits | Evaluation* |
| Marketing Research and Data Analytics | 5 | E |
| Visual Communication | 4 | E |
| Marketing Strategy and Integrated Marketing Communication | 6 | P |
| Creative Writing | 4 | E |
| Consumer and Buyer Behaviour | 3 | E |
| Labour Protection and Civil Security | 3 | E |
| Free elective courses | Credits | Evaluation* |
| Free Elective Course 1 | 5 | E |
| 5th semester (30 credits) | ||
| Compulsory courses | Credits | Evaluation* |
| Advertising Technologies | 5 | E |
| Marketing Project and Budget Management | 7 | P |
| Social Media Marketing | 4 | P |
| Business Etiquette and Protocol | 3 | E |
| Content and Influencer Marketing | 3 | P |
| Marketing Information Management Systems | 3 | E |
| Free elective courses | Credits | Evaluation* |
| Free Elective Course 2 | 5 | E |
| 6th semester (30 credits) | ||
| Compulsory courses | Credits | Evaluation* |
| Graduation Internship | 20 | P |
| Graduation Thesis | 10 | GT |
The elective module is formed by students choosing from a list of offered elective subjects and modules.
*Evaluation:
E – exam,
P – project.
Full-time studies
Degree Course 2024 – 2025
| 1st semester (30 credits) | ||
| Mandatory Module | Credits | Evaluation* |
| Management (Management, Introduction to Integrated Marketing Communications, Change Management) | 10 | E |
| Social Business Environment (Business Psychology, Business Law, Sociology) | 10 | E |
| Marketing 1 (Principles of Marketing, Digital Marketing, Market Research) | 10 | P |
| 2nd semester (30 credits) | ||
| Mandatory Module | Credits | Evaluation* |
| Communication (Public Speaking, Professional Language, Intercultural Communication and Networking) | 10 | E |
| Economics (Market Economy, Financial Accounting, Economic Statistics) | 10 | E |
| Advertising (Advertising Management, History of Advertising, Brand Management and Positioning) | 10 | P |
| 3rd semester (30 credits) | ||
| Mandatory Module | Credits | Evaluation* |
| Sustainable Development (Socially Responsible Business, Business Ethics and Etiquette, Labour Protection and Civil Security) | 10 | E |
| Professional Internship | 20 | P |
| 4th semester (30 credits) | ||
| Mandatory Module | Credits | Evaluation* |
| Project Management (Project Management, Individual and Organizational Creativity, Public Relations) | 10 | P |
| Information and Communication Advertising Systems (Visual Communication, Social Media, Information Marketing Management Systems) | 10 | P |
| Business Foreign Language | 10 | E |
| 5th semester (30 credits) | ||
| Mandatory Module | Credits | Evaluation* |
| Marketing 2 (Marketing Strategy, Consumer Behaviour, Sales) | 10 | P |
| Advertising Management and Media Planning (Media Planning, Advertising Technologies, Advertising Budgeting in Business) | 10 | E |
| Free Elective Module | 10 | E |
| 6th semester (30 credits) | ||
| Mandatory Module | Credits | Evaluation* |
| Graduation Internship | 20 | P |
| Graduation Thesis | 10 | GT |
The elective module is formed by students choosing from a list of offered elective subjects and modules.
* Evaluation:
E – exam,
P – project.