Public Relations
| PUBLIC RELATIONS | |
|---|---|
| State code | 6531JX006 |
| Faculty | Faculty of Business Management |
| Study field | Communication |
| Qualification | Professional Bachelor of Social Sciences |
| Form and duration of studies | Full-time studies, 3 years
Part-time studies,4 years |
| Credits | 180 |
| Study plans | Full-time studies
Degree Course 2019-2022 |
Career Prospects
You will be able to work as a PR consultant, project manager or his/her assistant, integrated communication specialist, perform similar work in PR and communication agencies, communication departments of companies and institutions, or start your own business.
Learning Outcomes
You will be able to:
- apply communication and PR theories;
- perform researches of public opinion, products/services and other activities of organization; to analyze and interpret obtained data;
- compose press releases, considering features of different publics;
- prepare PR content in organization, estimating inside and outside environment of organization;
- prepare and fulfill PR campaign;
- choose suitable means and channels of propaganda in order to form public opinion;
- keep dialog with different publics when representing own institution;
- demonstrate capacity to improve.
Full-time studies
Degree Course 2019-2020
| 1st semester (30 credits) | ||
|---|---|---|
| Module (Subjects) | Credits | Evaluation* |
| Introduction into Public Relations
Public Relations Theories Introduction to Communication studies Business Psychology Intellectual Law Communication Theories |
10 | E |
| Modern Media
Media Ecosystem Communicating with the Media Mass Communication |
10 | E |
| Corporate Management
Organization Management Creativity Organizational Behavior |
10 | E |
| 2nd semester (30 credits) | ||
| Module (Subjects) | Credits | Evaluation * |
| Public Relations Content Creation
Basics of Semiotics Creating Texts (messages) Means of Expressing the Content of Visual Communication |
10 | P |
| Organization Communication
Internal, External Communication Image and Reputation Building Crisis Communication |
10 | E |
| Communication
Specialty Language Oratory Intercultural Communication |
10 | E |
| 3rd semester (30 credits) | ||
| Module (Subjects) | Credits | Evaluation * |
| Social Networking
Social Media Genres of Communication in Social Media Social Media Management and Monitoring |
10 | P |
| Building Public Opinion
News Management Creation and Formation of Public Opinion Leaders of the Opinion |
10 | E |
| Business Foreign Language | 10 | E |
| 4th semester (30 credits) | ||
| Module (Subjects) | Credits | Evaluation * |
| Sustainable Development
A Socially Responsible Business Business Ethics Work and Civil Safety |
10 | E |
| Professional Practice | 20 | R |
| 5th semester (30 credits) | ||
| Module (Subjects) | Credits | Evaluation * |
| Propaganda Theory
Propaganda Theory: Types and Technologies Information Attacks and Wars Political Communication |
10 | E |
| Public Relations Projects
Project Management Research Methodology Sociology |
10 | P |
| Optional Course | Credits | Evaluation * |
| Optional Course 1
Optional Course 2 Optional Course 3 |
10 | E |
| 6th semester (30 credits) | ||
| Module (Subjects) | Credits | Evaluation * |
| Final Practice | 20 | R |
| Final Thesis | 10 | IW |
Optional subjects are freely selectable subjects from the list of predefined subjects.
* E – exam, P – project, R- report, IW – independent work