Public Relations

PUBLIC RELATIONS
State code 6531JX006
Faculty Faculty of Business Management
Study field Communication
Qualification Professional Bachelor of Social Sciences
Form and duration of studies Full-time studies, 3 years

Part-time studies,4 years

Credits 180
Study plans Full-time studies

Degree Course 2019-2022

 

Career Prospects

You will be able to work as a PR consultant, project manager or his/her assistant, integrated communication specialist, perform similar work in PR and communication agencies, communication departments of companies and institutions, or start your own business.

Learning Outcomes

You will be able to:

  • apply communication and PR theories;
  • perform researches of public opinion, products/services and other activities of organization; to analyze and interpret obtained data;
  • compose press releases, considering features of different publics;
  • prepare PR content in organization, estimating inside and outside environment of organization;
  • prepare and fulfill PR campaign;
  • choose suitable means and channels of propaganda in order to form public opinion;
  • keep dialog with different publics when representing own institution;
  • demonstrate capacity to improve.

Full-time studies
Degree Course 2019-2020

1st semester (30 credits)
Module (Subjects) Credits Evaluation*
Introduction into Public Relations

Public Relations Theories

Introduction to Communication studies

Business Psychology

Intellectual Law

Communication Theories

10 E
Modern Media

Media Ecosystem

Communicating with the Media

Mass Communication

10 E
Corporate Management

Organization Management

Creativity

Organizational Behavior

10 E
2nd semester (30 credits)
Module (Subjects) Credits Evaluation *
Public Relations Content Creation

Basics of Semiotics

Creating Texts (messages)

Means of Expressing the Content of Visual Communication

10 P
Organization Communication

Internal, External Communication

Image and Reputation Building

Crisis Communication

10 E
Communication

Specialty Language

Oratory

Intercultural Communication

10 E
3rd semester (30 credits)
Module (Subjects) Credits Evaluation *
Social Networking

Social Media

Genres of Communication in Social Media

Social Media Management and Monitoring

10 P
Building Public Opinion

News Management

Creation and Formation of Public Opinion

Leaders of the Opinion

10 E
Business Foreign Language 10 E
4th semester (30 credits)
Module (Subjects) Credits Evaluation *
Sustainable Development

A Socially Responsible Business

Business Ethics

Work and Civil Safety

10 E
Professional Practice 20 R
5th semester (30 credits)
Module (Subjects) Credits Evaluation *
Propaganda Theory

Propaganda Theory: Types and Technologies

Information Attacks and Wars

Political Communication

10 E
Public Relations Projects

Project Management

Research Methodology

Sociology

10 P
Optional Course Credits Evaluation *
Optional Course 1

Optional Course 2

Optional Course 3

10 E
6th semester (30 credits)
Module (Subjects) Credits Evaluation *
Final Practice 20 R
Final Thesis 10 IW

Optional subjects are freely selectable subjects from the list of predefined subjects.

* E – exam, P – project, R- report, IW – independent work